There are so many familiar logos out there that we interact and connect to daily, but did you know that there are seven main categories of logos that these designs fall into?

When we work together on building your logo, I will guide you through my detailed brand discovery call, at the end of the call I will showcase you a small guide that will go over these 7 logo styles to make sure after our call, we’re on the same page for design.

There are many pros and cons for each design, but not to worry I will help you navigate what style is best for your business.

So, let’s get into it here: The SEVEN Logo Style Examples:

1. Emblem Logos. Emblems are the oldest types of logo design. Think of seals, crests, stamps, prestigious school logos, or government agencies.

2. Logotypes. The logotype definition is simple. They’re composed entirely of the company’s name. On a logotype design, you won’t find symbols, graphic patterns, or emblems.The fonts’ style and color will create the whole identity of your brand.

3. Pictorial mark logos. A pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. This is why, if you’re leaning towards this type of logo design, it has to be extremely representative, containing elements that will make your audience associate it with your brand.

4. Lettermark logo. Lettermarks (or monograms) are a cool way to reduce your brand’s name to an acronym. Take the initials from each word of your brand’s name, and you’ve got yourself a logo.

5. Abstract logo. Abstract logo, which is made of an image without any letters. It’s a visual representation of a feeling you want your brand to evoke.

6. Mascot logo. A mascot logo is a drawing of a person or a non-human entity that received a human form or human attributes.

7. Combination logo marks. Place lettering near symbols, abstract forms, mascots, or create a fusion between a monogram and an abstract logo. Whatever works for you. This is an excellent option if you want your future logo to be adaptable to changes.