Hey there, adventurers and wellness seekers! 🌍 It’s Beth here, and today I’m sharing a game-changing strategy for your wellness and adventure tourism business: user-generated content. By leveraging the power of your customers' photos, videos, and reviews, you can build trust, showcase real experiences, and engage your audience like never before. Let’s dive into how you can start using UGC today.

Today, we’re exploring why consistency is crucial for wellness and adventure tourism businesses. From developing a clear brand message to using visuals that capture the essence of your experiences, let’s dive into how consistency can build trust and keep your clients coming back.

Hello, wonderful people! It’s Beth here, and today we’re talking about website design. Designing a website can feel overwhelming, but avoiding these five common mistakes can make a world of difference for your heart-centered business. From mobile optimization to clear calls to action, let’s ensure your website truly shines!

Today I want to dive into something I’m incredibly passionate about: storytelling. Your brand’s story isn’t just about selling products or services—it’s about building relationships, creating meaningful connections, and making a positive impact. Let’s explore why your brand’s story matters and how you can craft one that resonates with your audience.

Are you maximizing your business’s potential on social media? With billions of active users on platforms like Facebook, Instagram, and LinkedIn, social media offers unparalleled opportunities to connect with your audience and promote your brand.

When potential customers visit your website, what kind of impression do they get? In the digital age, your website is often the first interaction they have with your business. A professionally designed website not only attracts visitors but also converts them into loyal customers.

Have you ever wondered why some brands resonate deeply with their audience while others fade into the background? It all comes down to a cohesive brand strategy. Whether you're just starting out or looking to refresh your current brand, having a clear and consistent brand strategy is key to standing out in today’s competitive market.

As a small business owner, do you need a website? The answer isn’t as easy as yes or no it really depends on a number of factors, Goals, SEO, Branding, Management, paid ads, budget, and more.

A website is a host for all your business information - which you own.  This is a place to connect with your audience, sell your service and promote your values.  Knowing how to show up online can be overwhelming  - so this blog post is to help you understand the exact process I do with my website clients, to get clear on how to implement content and what that content is! 

The other week in my Free Monthly Brandstorm Workshop I lead several ambitious entrepreneurs through a workshop all about how to build their own mini-brand guide.  This, of course, was only a 45-minute meeting where everything was high level and lacking deep strategy, BUT what it did include was the opportunity for these entrepreneurs to start seeing the benefits of creating cohesion in their branding.  I wanted to focus on the 5 Kings of a brand guide. Once you know and are comfortable with these elements, strategy or not, your business will undoubtedly start looking more professional and be set up for success. 

There will come a time in your business when you are wanting (and needing) more. You are growing quickly, and your visual representation does not match your customer service. As a small business owner, it is imperative to always put your best foot, and face, forward. When you hit this step, it’s time to develop your brand.

When you are running a small business, you often wear many hats. From business development and admin work all the way to management and sales. Somewhere in between, social media posting can get lost in the mix.

If you have been building your brand and growing your small business, you might be at a place where you need more direction. Maybe you are not even exaaaactly sure what's next or if you have missed some important elements along the way.

When you start your website journey an important step to talk to your designer about is setting up a “Coming Soon” landing page.

The benefits of investing in a brand guide far surpass the quick fix of a logo design. A logo is a simple graphic. A brand is an identity of the business.

When you are starting to put together the content for your website there are certain things that you want to make sure you include to help your business come across as the elevated brand that it is. Answering common questions, solving client problems and showcasing your products or service is just the start.

Let’s go over a little more in-depth the pros and cons of each logo style and how you can choose which is best for your business.

True Story. I was fired from an advertising agency after I took leave when my dad had a heart attack and I was told upon return I wasn’t "dedicated” enough to the role. MY WORLD FELL.

There are so many familiar logos out there that we interact and connect to daily, but did you know that there are seven main categories of logos that these designs fall into?

Don't get caught without a brand strategy! Life happens fast and if you aren't prepared the integrity of your brand can be compromised.