Strategic Brand & Website Design for Purpose-Driven Businesses

Timberwolf Outdoor Living came to us at a pivotal moment. Formerly operating under an outdated name and visual identity, their brand no longer reflected the quality, professionalism, or craftsmanship behind their work. They needed a complete rebrand—one that aligned with their values, elevated their perception, and positioned them as a premium outdoor living company in the Calgary market.

Partnering with Inclusion Factor to build a bold and cohesive brand from the ground up—including a full brand strategy, custom design package, and website. The result? A polished, purpose-driven digital presence that reflects their leadership in the DEI space.

Mountain Med Consulting (MMC) is a leader in outdoor and wilderness training, providing inclusive, expert-led certifications designed for adventurers, outdoor professionals, and first responders. As their business grew, they needed a brand identity and online presence that reflected their modern, welcoming approach while positioning them as a trusted authority in the industry.

It has been an absolute pleasure working with Zuc’min guiding over the last few months to give their business and brand the refresh it deserved!! This Indigenous guiding company provides amazing educational and professional services and adventures to folks in Alberta and British Columbia.

Reroute is a pioneer in waste management systems serving the Saskatoon area and giving back to the community one pickup at a time! I’m so thankful I was able to work with such like-minded souls to create not only a badass brand- but a mission-focused and heart-centred business strategy and website!

Carter Booth LLP came to me looking for support with redefining their brand and building an identity that would fully represent and align with their values. With their modern and refined approach to law, they needed a brand that would stand out form their competitors and showcase their dedication and love for the practice and people.

Kappi came to me looking for a brand overhaul with the major launch of their new product line and brand expansion. They wanted a fun, light, bright and sophisticated brand that would target their customers who value the best nutrition possible for their pets.

Vegan Street was Voted The Top Choice Calgary Vegan Restaurant in 2024 and they knew they needed a brand and website to match their restaurant and food’s excellent reputation. We worked on building a brand that aligned with their values, and a modern website that they could finally be proud of to call home.

Iron River Surfaces is a boutique surfaces studio located in the heart of Edmonton, Alberta. With their growth, they needed a refined brand that would reflect their sophisticated leverage on their competitors. We worked together to create a brand identity and website that would stand out, and provide them will all the tools they need.

Chris came to me looking for a fresh- fun and bold brand to match the easy-going, fun-loving and worry-free journey that he supports his clients with during their home buying and selling process.

Lucent Festival just shared their 10th anniversary in 2024 and I was lucky enough to be part of the marketing team for the 2nd year. Sharing in the beliefs from the festival that connection, community, nature and movement truly cure-all, the opportunity to work with Lucent to help share its light has been a soulful fulfilling project.

Dr. Stephanie Bristow came to me looking for support with building her personal brand and developing a home online where she could send her clients to learn more about her naturopathic services.