meet Beth
The Story Behind Branding by Beth

Welcome! I’m Beth, the creative force behind Branding by Beth. My journey into the world of branding started over a decade ago, sparked by a deep love for storytelling and a desire to help businesses connect with their audiences in meaningful ways. As a Calgary-based brand strategist, I’ve dedicated myself to crafting nature-inspired designs that resonate with authenticity and purpose, helping small businesses like yours stand out in a crowded marketplace.

My Journey in Branding

My path to becoming a branding expert began with a simple belief: that every business has a unique story waiting to be told. Over the years, I’ve had the privilege of working with a wide range of clients, each with their own vision and challenges. These experiences have shaped my approach, blending creativity with strategic thinking to create brands that are not only visually striking but also deeply connected to their core values. My journey has been one of continuous learning and evolution, always striving to deliver designs that truly reflect the essence of the businesses I work with.

Passion for Nature-Inspired Design

Nature has always been my greatest muse. There’s something about the organic beauty of the natural world that inspires my creativity and fuels my design process. Whether it’s the earthy tones of a forest or the delicate patterns of a leaf, I draw inspiration from the world around us to create designs that feel grounded, warm, and alive. My nature-inspired branding approach is all about bringing these elements into your brand, creating a visual identity that feels authentic and deeply connected to the values you hold dear.

Why I Love Working with Small Businesses

Small businesses are the heartbeat of our communities, and working with entrepreneurs who are passionate about what they do is what drives me every day. I understand the unique challenges that small businesses face, from standing out in a competitive market to building lasting relationships with customers. That’s why I’m committed to providing personalized, hands-on service that’s tailored to your specific needs. I take the time to get to know you, your business, and your goals, so together we can create a brand that not only looks amazing but also tells your story in a way that resonates with your audience.

My Vision for Your Brand

When I envision your brand, I see more than just a logo or a color palette—I see the heart of your business, the story you want to tell, and the impact you want to make. My goal is to help you bring that vision to life with a brand that’s uniquely yours, one that stands out for all the right reasons. Whether you’re looking to refresh your current brand or start from scratch, I’m here to guide you every step of the way. Let’s work together to create a brand that not only meets your business goals but also inspires your customers and leaves a lasting impression.

A bit more about me

  • Secondary Education

    I studied at the Alberta University of the Arts and Southern Alberta Institute of Technology in Calgary, Alberta. My skill set landed me “Best of Show” in my graduating class and took home the Jason Lang Certificate of excellence.

  • Wanderlust

    I have travelled to many places around the world - and don’t plan on stopping! From solo backpacking to group trips, travel and adventure fuels my fire. My partner and I fell in love with Thailand in 2015 and decided to live there for two years and teach English.

  • Away from my desk

    If you find me away from my desk, it would most likely be hiking, taking a yoga studio, thrifting, spending time in my garden or in the kitchen! (I’ve been vegan for almost 15 years!)

  • Doggos!

    Our Schnoodle Benji Baby is a huge joy to our family! Animals in general are a soft spot for me. I regularly dog sit for families in Calgary with the App Rover! Who knows which cuddle face you will meet on our next call?!

  • Bye Bye Agency Work

    In 2019 after working at my LAST toxic advertising agency gig - I took the leap of faith and started my own business. This was an opportunity for me to really connect with my clients and sell from the heart.

  • Green Living

    Fern Fresh

    Eco-friendly living and sustainable lifestyles are essential to me. I love supporting businesses built to make positive and progressive change. My secondary business, Fern Fresh sells eco-friendly goods to folks looking to make an earth-inspired change.

  • Yoga Teacher Training

    I have studied and practiced the physical and mental properties of Yoga for many years. In the Fall of 2024, I completed my 200-hour Yoga Teacher Training to get the ball rolling toward a larger education in this fascinating world. Fun fact: One of my fav things to do on holiday is find a local yoga studio. :)

Contact Me to Discuss Your Brand’s Transformation

Ready to take your brand to the next level? Let’s connect and explore how we can work together to create a brand that’s as unique as your business. Contact me today to start your journey with Branding by Beth.