Inclusion Factor
Brand Strategy, Visual Identity Design, and Custom Website
Inclusion Factor is a corporate DEI (Diversity, Equity, and Inclusion) consultancy dedicated to helping businesses create more inclusive, equitable, and psychologically safe workplaces. When they approached Branding by Beth, they were ready to align their growing business with a professional and cohesive brand presence that matched the depth and impact of their work.
We began with a comprehensive written brand strategy that clarified their positioning, tone of voice, values, and audience segments—laying the groundwork for a brand that not only looks good but communicates with purpose.
From there, we created a custom Brand Design Package, bringing their vision to life with a bold, professional, and warm visual identity system that reflected both their credibility and approachability. The design system included a primary logo, brand marks, colour palette, typography, and supporting brand elements to ensure versatility across all platforms.
Finally, we designed and developed a custom website that supports their business goals, communicates their services clearly, and positions them as trusted experts in the DEI space. The result is a cohesive and impactful digital presence that builds trust, reflects their values, and supports their long-term growth.
Scope of Work:
– Brand Strategy
– Brand Identity Design
– Website Design & Development
– Creative Direction
Visit: inclusionfactor.ca
